As a principal product designer and member of the core team, he works closely with the founders, product managers, and CTO to define OKRs and the product roadmap. Taking charge of design ops, conducting regular 1-on-1s, and overseeing design reviews, he endeavors to cultivate an environment conducive to team growth and excellence. Given the opportunity, he actively contributes to growth initiatives such as refining product messaging and orchestrating product launches on platforms like Product Hunt or AppSumo.

• Team Leadership and Development: He successfully built and managed a diverse team of 5 designers, including specialists in UX/UI, illustration, and animation. Establishing and sustaining effective design operations, he fosters collaboration and productivity. Through regular 1-on-1s and design reviews, he prioritizes personal and professional growth, empowering team members to excel.

• Product Design and Strategy: He played a pivotal role in shaping the product from its inception alongside the founding team. Contributing significantly to defining OKRs and shaping the product roadmap, his strategic involvement ensures alignment with business objectives and facilitates effective product development.

• UI Kit Development and Process Improvement: He spearheaded the creation of a comprehensive and sustainable UI kit, ensuring design consistency throughout the product. This initiative significantly enhanced execution speed and streamlined design processes, thereby improving overall efficiency and product quality.

• User Research and Product Testing: He conducted extensive user interviews and tests, leveraging insights to inform product decisions and establish an internal framework for the team. His user-centric approach led to numerous UX enhancements, directly benefiting product effectiveness and user satisfaction.

• Product Launch and Recognition: He actively participated in the successful launch of the product on platforms like Product Hunt and AppSumo, contributing significantly to product messaging and growth strategies. These efforts garnered notable industry awards and recognition, along with thousands of positive user reviews, underscoring the product's impact and success.

Rigla is a company of one, which began as a freelance venture in 2019. Since then, it has allowed him to provide design and consultation services to companies of various sizes across industries such as legal, real estate, e-commerce, and accommodation. These independent projects enable him to refine his skills in areas such as branding, illustration, copywriting, and growth strategy.

• Web Design and No-Code Development: He specializes in creating visually appealing and functional websites for clients in diverse industries, utilizing no-code platforms for rapid deployment and easy maintenance of web projects.

• Mobile and Web App Design: With a focus on user experience, he crafts user-friendly interfaces for both mobile and web applications. His experience working with a range of clients has honed his ability to tailor designs to specific industry needs effectively.

• UI Kit Design: He has developed comprehensive UI kits to ensure consistency and efficiency across design projects. Through various freelance engagements, he has integrated branding elements, iconography, and layouts to create cohesive design systems.

• Early Growth Advising: Leveraging his expertise in design, branding, audience building, and copywriting, he provides strategic growth advice to startups and small businesses in their early stages.

In his previous role, he served in a comprehensive 360 product and growth capacity, collaborating closely with the two co-founders to shape and expand the product. His responsibilities encompassed all design-related tasks, whether digital or print, as well as formulating product and growth strategies while providing customer support. Leveraging influencer marketing and paid advertising, he successfully propelled the customer base from inception to 10,000 registered users within a short span. During his tenure, he cultivated strong relationships with dozens of satisfied paying customers.

• Comprehensive Design and Strategy Leadership: He took charge of all design endeavors, spanning both digital and print domains, showcasing a diverse skill set in visual communication. His contributions were instrumental in defining the product's visual identity and user experience, ensuring alignment with overarching business objectives.

• Product and Growth Strategy Development: He played a pivotal role in crafting and executing effective product and growth strategies. Working closely with the co-founders, he identified market opportunities and fine-tuned product offerings, significantly shaping the company's strategic trajectory.

• Successful User Acquisition and Customer Satisfaction: Through innovative influencer marketing initiatives and targeted paid advertising campaigns, he achieved remarkable user acquisition, rapidly scaling the customer base from ground zero to 10,000 registered users. His efforts also resulted in high levels of customer satisfaction, evidenced by a substantial number of contented, revenue-generating customers.

He was tasked with designing landing pages and creative assets for diverse campaigns, alongside maintaining the lead management system. This involved reviewing leads, identifying opportunities, and transferring them to the business development team. His involvement in the creative aspects of this role, coupled with his prior technical and analytical experience, solidified his decision to pursue product design as a career.